Wednesday, May 28, 2008

Changing Tastes Call For Changes In Tastes

Good news. Kellogg's is bringing back Hydrox Cookies. Didja know that Hydrox predate Oreo's?

And Kraft decided that more people were talking about drinking the Kool-Aid than were actually drinking it so they're reformulating and repackaging the drink mix.
The company said it added antioxidant vitamin E to its sugar-sweetened
Kool-Aid formula and changed its formula for its Kool-Aid Singles so that one
packet can be used to flavor 17 ounces of water. Previously, two packets were

Kraft also said its sugar-free Kool-Aid products have been
reformulated to taste closer to regular unsweetened Kool-Aid.

Most of the drinks already fell under Kraft's nutritional
guidelines introduced in 2005, which call for limited amounts of sugar,
calories, fat and sodium and "meaningful" amounts of vitamins and nutrients.

The sugar-sweetened variety, though, did not meet the criteria
until the addition of vitamin E, Kraft said.

I don't think Mom ever gave us Kool-Aid for the health benefit. She gave us Tang for that.

1 comment:

Nathan said...

And rich, chocolaty Ovaltine!