Elvis Presley has, they say, been dead for 31 years. I'll let that sink in. Thirty.One.Years.
The Fireside is using an Elvis simulacrum in their ads and if a professional theater company can do no better than that they might consider turning the whole place into a used car lot. DeJope Casino is using an Elvis impersonator in their ads to little positive effect.
Digging around in the past a dredging up tarnished legend is not a good way to build an ad campaign. Show some originality, People. Show some style.
That's what Elvis did.