Saturday, November 22, 2008

Can We Agree On This?

Elvis Presley has, they say, been dead for 31 years. I'll let that sink in. Thirty.One.Years.

The Fireside is using an Elvis simulacrum in their ads and if a professional theater company can do no better than that they might consider turning the whole place into a used car lot. DeJope Casino is using an Elvis impersonator in their ads to little positive effect.

Digging around in the past a dredging up tarnished legend is not a good way to build an ad campaign. Show some originality, People. Show some style.

That's what Elvis did.

8 comments:

Jib said...

The Fireside's post Christmas show is The Fabulous Fifties-Part 2. Their shows about the fifties are always quite popular, so I don't see what your issue is with the Fireside using Elvis in an ad.

John Foust said...

Judging by the color of the hair of the folks in the tour bus armada that flows down Highway 26 to the Fireside, I'd say their assessment of their demographic is correct. Pitch the shows to the people who have the time to take a weekday for a trip sponsored by the Golden Agers Club at their local bank, or a senior center, or a church group, then give 'em what they want. If the Fireside is to stay alive, maybe their shows will continue to shift slightly into the future. For that matter, Glenn Miller's band is still touring under his name... 64 years after his death.

grumps said...

Ah, but Jib, it wasn't Elvis. It was Diedrich Bader doing Ryan Stiles' version of the Hugh Jackman tribute to Charlie Callas' Elvis.

It's not just creepy and disrespectful. It's bad and wrong.

@Foust. It's not about demographics. The blue hairs have the disposable income and are gladly spending it. I've even coughed up a check or two to the Fireside and, Lord knows, I've spent my share at DeJope. It's just that Bad Elvis should be, somehow, punishable.

Everybody thinks they can imitate Elvis. Almost everybody is wrong.

capper said...

You should've posted this at Whallah! It would've driven ol' Kevin even more bonkers than he is now.

Jib said...

Ten. Deep. Breaths. Grumps.

Okay. Now, keep breathing deep. Good. The guy in the commercial isn't supposed to be Elvis. Just like the woman isn't supposed to actually be a character in The Sound of Music. They are fans of those shows who are infected by the spirit of their favorite characters when they get gift cards to the Fireside.

It'll be okay. Here, let me put on Kentucky Rain for you...

Dan said...

You apparently have not been in Vegas. Even if thy are not performers some people still dress and have the hair of Elvis. Elvis still lives in Vegas.

Dan said...

You apparently have not been in Vegas. Even if thy are not performers some people still dress and have the hair of Elvis. Elvis still lives in Vegas.

John Foust said...

Next thing you know, you're going to tell me that the Fifties weren't really like "Happy Days".

(Fun fact: My Mom worked at the Pig 'n Whistle.)