Sunday, February 03, 2008

Anticipation and Gratification



It's been 19 years since the Greatest Game Ever Played.

The Bud Bowl did as much as any single concept to change SuperBowl commercials. Stack it up alongside Mean Joe Greene, Apple's Revolution and Cindy Crawford and you can see how we got to where the anticpation is higher for the commercials than the game.



1 comment:

Zachary said...

With one or two exceptions, I really wasn't dazzled by this year's crop of Superbowl commercials. I was fond of the Rocky-themed Budweiser commercial and the eTrade commercials with the talking baby, but otherwise the commercials were pretty underwhelming.