Thursday, June 22, 2006

I See London, I See France...

Football's governing body has explained why up to 1,000 Dutch fans watched a
World Cup tie wearing no trousers.

According to the BBC FIFA is spending an awful lot of time defending Budweiser's selection as the sole beer of the World Cup matches.
Around 1,000 fans arrived for the Ivory Coast tie in their traditional bright
orange trousers - but bearing the logo and name of a Dutch brewery.
To protect the rights of the official beer they were denied entry, so the male fans
promptly removed the trousers and watched the game in underpants.

German fans and fans of good beer are less than pleased that the weak American brew is all they can get at the soccer venues. Bru had the story going into the matches.

Before it knew the games were to be played in Deutschland, Anheuser-Busch, which
makes Budweiser, paid $40 million for the World Cup beer monopoly.
Unfortunately, Germans don't like the beer. They call it Sp├╝lwasser, which
roughly translates as dishwater.
In addition, there already is a comparable product in Germany, so the American company is not allowed to use its own name. The company must sell its product, the most popular beer in America, under the awkward label of "Anheuser-Busch Bud," and it had to negotiate even for that.
Germany's Bitburger beer is known as Bit, and the authorities ruled that Bit, a
name close to Bud, had the name first.

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