Monday, August 07, 2006

Balancing Trade A Baker's Dozen At A Time

Hot Donuts Now in Hong Kong. Krispy Kreme follows nine Korean outlets with its first in the Chinese speaking world. The donut maker opens Tuesday in Hong Kong with a perceived advantage of Mister Donut and Dunkin' Donuts.

Krispy Kreme Director of Marketing Jim Rogers believes the company enjoys one key advantage in the region — its open doughnut kitchen.

"I think that's very important typically to the Asian cultures to see food prepared in front of you
and that's why we think it has such great success opportunities here and other Asian markets," Rogers told the Associated Press.

The Chinese are known for their affinity for freshness. In Hong Kong, chicken and fish are killed on the spot in restaurants and wet markets. Local eateries display racks of barbecued pork and duck behind large windows in kitchens at the front of the restaurant.

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